The Iron Butt Challenge – ride 1,000 miles in less that 24 hours.
With a bit of preparation and a the right kind of bike, it sounds like it wouldn’t be all that bad, don’t you think?
To find out just how tough it can be, our US colleagues challenged Sean MacDonald of Cycle World Magazine and his friends to take one on for themselves, videoing the ride in the process.
Equipped with several comfy cruiser motorcycles, all fitted with our latest ContiTour tyres, they left their base in California with one epic ride ahead of them.
You can watch the result below in their newly released video blog: