Next week sees the 2014 INTERMOT show kick off in Cologne, and this year Continental have secured a prime slot right next door to BMW.

Following the international marketing meeting next Tuesday, UK Continental Brand Manager Graham Matcham will be on hand at the stand in Hall 6 on Wednesday 1st October, an exclusive Trade Visitors day. Members of the UK trade who want to find out about the major benefits that the Continental two wheel brand can bring to their business, and their customers, are invited to Hall 6.1 | Booth E031 to find out more from our man on the ground.

From Thursday to Sunday, members of the public can get up close and personal with our fantastic range of cutting edge motorcycle tyres, including the soon to be released TKC 70 and the ContiRoadAttack 2 EVO. Our German colleagues will be on hand to talk bikes and tyres, and can offer the very best advice on all the products in our range.

Speaking of the new EVO, French distributor Bihr recently teamed up with Former World Endurance Champion and two-time French Superbike champion, Guillaume Dietrich to give our latest sport touring tyres a thrashing out on track at Magny Cours. That’s right, sport touring….