Continental Tyres are pleased to announce that we will become an official partner of Le Tour de France as of next year.
The sponsorship agreement was officially confirmed by Christian Prudhomme, General Director Tour de France, and Nikolai Setzer, Member of the Executive Board of Continental AG responsible for Corporate Purchasing and head of the Tyre division.
For the next five years, all official support cars, vans and motorcycles will be fitted with Continental tyres for the duration of Le Tour.
“For Continental becoming an official partner is the logical next step in our commitment to the development and production of high-tech tires for racing bikes – tires that are also used in the Tour de France,” underlined Setzer at the ceremony in Paris. “Through this move we are demonstrating our great tire manufacturing expertise in a unique environment of worldwide significance – a cycle race that not only demands the ultimate in safety but also calls for benchmark standards in terms of rolling resistance and weight.” Last year alone, nine teams competing in the Tour de France ran on Continental tyres, including Tour winner Chris Froome.
General Director Tour de France Christian Prudhomme added: “It is an honor to welcome Continental to the Tour de France – a company of international status, with over 145 years of know-how at the top of its sector. It is a great symbol for cycling that Continental wishes to be associated with the world’s biggest bicycle race. The commitment of A.S.O. in terms of safety at bicycle races, combined with Continental’s research to develop ever more efficient tires, confirms the values and logic behind this partnership. The tire is the only point of contact between a bike and the road; it is therefore a key element in the practice of this sport.”
Although no announcement has yet been made as to which Continental product the various official motorcycles will use, tyres like our ContiRoadAttack 3 offer class leading performance in a range of conditions, perfect for an event with it’s famous mountain stages and changeable weather.