The annual Sturgis Buffalo Chip is the largest motorcycling music festival anywhere in the world.
Best known for it’s nine day, star-studded concert line-up, the festival also features off-the-wall competitions, bike and stunt shows, dirt and drag racing, and other motorcycle centric events.
With V-Twin and Cruiser riders making up a large proportion of the audience, it’s also a great place to showcase our latest ContiTour and ContiLegend White Wall tyres aimed at these types of machines.
As part of a new three year agreement, Continental will now be one of the festival’s main sponsors, and as such our US colleagues will be on site for the duration to introduce riders to our full motorcycle product range.
“Continental Tyre brings passion, innovative products and comprehensive vision to their marketing within V-Twin motorcycle community,” said Rod Woodruff, the Sturgis Buffalo Chip’s President. “All of us at the Chip are proud to help quality brand partners like Continental achieve their goals of reaching millions of well qualified motorcycle consumers during our festival and on a year-round basis.”
Here in the UK we’re currently giving one rider and pillion the chance to win a Harley-Davidson riding trip to Europe’s largest Harley event in Faaker See when they purchase any fitted pair of ContiTour or ContiLegend tyres from their local dealer.
You can find out more about the Harley Tour competition here.
Find out more about our latest cruiser range here.